Why Creative Custom Packaging Is essential for Your Ecommerce Business

Sending package (product) to a customer is not as simple as you think it could be. Product and its packaging are equally comparative part of the package overall. It is very important that the packaging of the product should throw an excellent impression in the minds of the customers when the product arrives at their doorstep. Companies and brands take necessary steps before sending the product to a customer. How and why? Let’s go through some important points about why packaging is a crucial and essential part of ecommerce brands.

1. Printing (Inside and outside):

It is observed that one out of every 3^rd customer admits that packaging matters and they perceive the image of the company through its packaging. So, making the packaging boxes exceptional in their look, most of the brands prefer to have printing inside and outside. Choose the packaging style for your product that matches your brand and product moto and deliver an exceptional expression to your customers along with a quality product.

2. Packaging Inserts and Unboxing Experience:

One of the most important things in ecommerce business is the unboxing experience of the customer. If the customer is getting the products in low quality or unattractive packaging, it won’t help you get that customer back.

Using packaging inserts inside the packaging boxes can help your customer open the package easily and will provide guidance while unboxing. Tags, packaging stickers and foams will also provide a distinctive approach in securing while making it more appealing at the same time.

3. Special Customization to Make It Personal:

Handwritten notes and cards are a great benefit in providing the best experience to the customer. The little cards can make a huge difference. This technique will elaborate on the fact that you as a brand or company really pay attention to each and every detail related to the customers and their products that are meant to be delivered.

4. Reflection of values in Branded Packaging:

When talking about online businesses, products need to be in the right packaging boxes in order to fulfill the purpose of marketing and branding with the right message. The external design and information reflect the brand’s value and tell the customers what is this all about. More than 60% of customers say that they purchase a product because of their shared values.

For example, a customer love nature of the green environment and eco-friendliness, your brand is delivering green products with eco-friendly packaging, your brand has the shared valued with the customer. This will be helpful in retaining the customer for a long time.

5. Customer Feedback:

Adding a note asking for customer feedback on the online platform will be a great tactic. If you have sent an amazing product, the customer will immediately describe the purchase experience with you.

Custom packaging boxes are a solid marketing tool for ecommerce businesses. They are considered a valuable asset, attached to the product that can help your business grow easily. Always make sure to design and customize such packaging boxes which are sharing the same theme as your brand. Let us know if you need any sort of custom printed boxes for small or large scale business.