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With the holidays right around the corner, it’s no wonder that many companies are preparing to release seasonal versions of their products. It makes perfect sense to target shoppers with cheerful moods since over 83% of shoppers say a reading product with custom packaging impacts their buying preferences.
The problem is that it can be difficult to know what will work best when creating holiday-themed labels and packaging. It never hurts to look at some successful campaigns for inspiration, even if you have unique labels and packaging ideas.
In this blog post, we will discuss some of the bright examples of custom holiday and Christmas packaging boxes that have won the hearts of millions of customers.
Following are just a few examples of packaging and label designs that are wildly popular this holiday season.
Besides its polar bears and Santa Claus appearances, Coca-Cola has been leading the holiday campaign for quite some time. But Coke has also released special edition Christmas-themed bottles and “Share a Coke” bottles decorated to resemble holiday custom packaging.
Coca-Cola manages to create a classic holiday spirit without losing its relevance, which makes them an obvious choice when it comes to holiday branding. There is no need to copycat the entire idea, of course, you can take inspiration from them. While designing your Christmas-themed custom packaging keep in mind why these packaging campaigns are so successful.
MARC JACOBS is a leading fashion designer brand. Their very merry cherry holiday collection is worth taking a look at. The charming pastel-colored boxes studded with cherries conjure up a nostalgic vibe, giving you a sense of being at home with family at Christmas.
This idea is incorporated by harmonizing the wrapping and the items. The cardboard boxes that contain the goods are embellished with brightly colored fonts and cherry-themed designs. An embossing pattern and debossing accentuate and highlight specific aspects of packaging and are great for adding depth and character to custom packaging.
During the winter, we tend to use tissues more often. But Kleenex took full advantage of the Christmas shopping spree by introducing exclusive labels and packaging designs. Their holiday boxes are much more beautiful than their standard packaging.
The company was named packaging of the year and accolade for introducing custom holiday-themed tissue boxes back in 2011. The seasonal themes from Kleenex never fail to delight; previous designs have included boxes resembling homes, some of which had dramatic rooflines. In so doing, Kleenex has created a product that combines practicality in fashionable packaging — making it the first product people think of when shopping.
Talking about seasonal packaging wouldn’t be complete if we didn’t mention Starbucks. The coffee chain’s iconic Christmas cups are a big hit every holiday season though they have sparked controversy as well.
Customers are always coming back to try pumpkin spice lattes or mint mochas, which proves that the brand knows how to capitalize on the season. Their seasonal packaging and product offerings further reinforce Starbucks’ attention to seasonal marketing and design, as well.
KAJA’s festive assortment includes a variety of items that are presented through crystal-clear packaging. In line with prior packaging, each box emphasizes a color from KAJA’s brand. Keeping your brand palette consistent ensures that your prospects understand your packaging at a glance. Box inserts allow each item to be displayed neatly. These inserts are also useful for taking out the merchandise without any effort.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
