The Power of Storytelling: How It Can Boost Your Brand’s Sales Growth

According to Seth Godin, in marketing stories are more important than the products you make. Storytelling is a great way to communicate with the customer as a survey by Edelman shows, a brand story influences around 63% of customers when making the purchase decision. For this purpose, you can develop a powerful story that builds your relationship with the customers, shows the type of values your brand cares about, and use relevant design that differentiates you from the competitors. 

Let’s explore the details of how a true voice of your brand impacts the customer hearts and minds that consolidate trust and leads to boost your brand’s sales. 

Helps to Create an Emotional Connection 

If you think that the decision-making process of buying something is based on only research about the products, that is not the case. Emotions play an integral role in customer decisions. For instance, it will be very easy to say no to the product when a customer has a rough day and it’s overwhelmed by negative emotions. 

However, strong storytelling about your brand helps to associate positive emotions about your brand with customers. It carves your image on the mind of the customers that will direct them to your products.

Tells the Adaptable Brand Story

Try to develop the story that is most relevant to the customer’s needs and emotions. You can create such stories by analyzing the demography of the customers. Engage with those who already using your product and are ready to share their experiences in the text and video forms. 

Pick the chunks out of videos and compose a complete customer journey story that will increase your knowledge of your target audience and helps you to identify customers’ demands. With the new needs and demands of customers, you are required to adapt your stories according to them. 

Make your Brand More Relatable 

Humanize your brand by using contextual data because it will help the customer to easily engage and grasp the message that you need to deliver. During the process, you reinforce the narrative about your brand by touching each stage of the buyer’s journey that motivates the customer to take action in the form of buying your product. 

Building Trust 

As you create a story, make sure that it must focus on the customer’s needs rather than telling about how great your brand is. The most important storytelling principle is, it is not about your brand, it must be about the customers. Make your customer the main character of the story and empathize with them by understanding the problem and providing a solution. It will convince the customer about your brand’s worthiness which eventually changes into unwavering trust. 

Role of Packaging 

Packaging is a powerful tool to convey your narrative to the customers. You employ custom-printed boxes that incorporate all the design elements, and color schemes while depicting the quality of the product. Brands use a unique style of packaging boxes that differentiate them from the competitors and assist them to connect with the customers. For instance, if your customers are looking for eco-friendly packaging, you can deploy Kraft boxes for the purpose to meet the demand. 

Key Elements to Develop a Story for a Brand

• Be Consistent: It takes time to build a brand story so be consistent across all the channels to deliver a unified message to your customer. 

• Use Visual Elements: Use the creative design elements that represent your brand message and print it on your packaging boxes too. 

• Relatability: Create a story that speaks to the aspirations, experiences, and needs of customers by incorporating the pain points and preferences of buyers.

• Authenticity: Make sure that your story must be aligned with your brand’s core value, mission, and vision because it’s important for making your story more authentic. 

Conclusion 

Storytelling helps brands produce emotional narratives that strengthen their presence in customers’ minds. When you evoke the customer’s emotions and bridge the gap between problems and solutions, it will have a positive effect on your sale. The customers realize that your brand offers something distinctive that is not available in the market so they prefer your product from the retail shelf.