Surprising Stats about Packaging You Need to Know

Have you ever been to a retail store and a memorable product that sticks with you and because of that awesome product, here comes the packaging you noticed? For a number of businesses, packaging is an extra cost but successful brands don’t consider it just a cost, it’s a great opportunity for them to impress the customers with the high-quality packaging design and texture. The packaging is the voice of the product that speaks for it.

According to 60-80% of consumers (Forbes), they won’t go for such products again even they are satisfied with the product. If there isn’t any “wow factor”. Packaging with different designs and unique texture can help brands stand out from the competition and consumers to want to be a part of such company or brand that provides them the best.

There are some famous stats you need to know as a product manufacturer. They will elaborate on the effectiveness of the custom packaging boxes for any businesses.

• Packaging Design:

Packaging design is an important thing that can help your customers get the right product easily if the design is super friendly. The print, information, and colors add up much more than just appealing customers. They provide information, data about the product.

“72% of American consumers say their buying decision is influenced by the type of packaging design.”

Packaging design can be customized according to the product. Customers will always select the product which is unique and appealing. The design of the custom packaging boxes does most of the work from getting the product noticed to billing counter.

• Premium Packaging:

If you are a manufacturer of luxury items like jewelry, perfumes, and makeup items, top-notch quality and branding is the name of the game. If your packaging isn’t of high quality and the products aren’t packed in premium packaging boxes, they will not be impacting the customers in the market.

“61% say they are much more likely to repeat purchase of a luxury product if it came in premium packaging”.

Creative, premium and beautiful packaging boxes are an easy and effective way of telling your customers that they are on the right platform to purchase their product. It also helps them make re-purchases on the previous buying experiences.

• Sharing your packaging and products:

Social media is one of the strongest marketing tools nowadays. Everyone shares their best and happy moments on social media like Facebook, Instagram, etc. If customers buy your product, packaged in a quality custom packaging, customer will be sharing your product on social media platforms. This will get your brand maximum exposure.

“40% of consumers will share an image of your packaging on social media if it was unique or branded”.

• Paper and Cardboard based Packaging:

Paper packaging is the best choice for many businesses over plastic. Whenever you visit any mall, you can see premium quality products wrapped in custom paper and cardboard packaging boxes. Plastic is no longer an eco-friendly choice. Consumers are shifting towards custom paper packaging and products which are packed in it.

“67% of American consumers say Paper and Cardboard based packaging boxes make a product more attractive than other Packaging materials”.

• Consumers are ready to buy:

We cannot overlook the fact that ecofriendly packaging is more preferable and acceptable in the market. It’s always good to associate your brand with ecological products. More people are trending toward environmental awareness. A creative packaging with ecological factors helps your product sell easily and consumers are ready to pay for that.

“49% of consumers are willing to pay a little more for products, packed in high-quality creative packaging boxes”.

These packaging stats will help you understand the custom paper packaging benefits for the business and products. Let us know at sales@emenacpackaging.com for more information about custom printed packaging boxes.