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As the new year approaches, newer trends are set by the early birds in business that are constantly on the lookout for something the consumer can better relate to, securing more clients. Moving with the times and staying up-to-date help the clients to view your business as responsible and customer-oriented. Similar to holiday seasons, when everyone undertakes changes, from various discounts to custom packaging, a new year calls for changes in a few areas.
Being the trendsetter is an influential quality that can make your brand the face of the trade. Packaging design can be persuasive in this area and a great deal in advertising your business. Here are 5 new trends and techniques in packaging that you can implement, starting next year, and improve your sales:
The more we hold our phones in our hands, the more we want them to be integrated into our daily lives, craving different privileges, and conveniences. This is a factor of use to the suppliers using smart integration of QR codes into packaging has allowed users to interact more with products, for instance by scanning the QR code they get detail on the composition of the item they are about to purchase.
2020 has been a big year for the environment; plastic and waste pollution awareness took the world by storm, pushing countries to companies towards making more environmentally friendly policies and cut on plastic and other wastes.
Converting from plastic to other packaging options, if possible, can help your brand be pictured as more environment concerned and cultivate more clients. Consumers try to play their part in fighting this plastic problem by purchasing products that have alternative packaging options. This conversion may prove challenging as you start, but it can prove to be quite advantageous in the long run.
The biggest trend of 2020 that is likely to survive for years to come, is the flat illustrations and abstract arts for almost anything. With its emergence, it spread like wildfire; taken on by industrial giants like Google and many others, it succeeds in delivering striking attractiveness with the utmost simplicity and minimalism.
Their versatility allows successful implications and adaptations for numerous brands plus businesses. Giving the audience a visual they adore and are familiar with, evokes a sense of friendliness along familiarity.
Revealing packaging has made its place on the shelf by giving a preview of the product which indicates honesty in trade; indicating they get what they have paid for. Transparency is the key to selling your products in the age of mindfulness. Consumers are tired of being tricked by the false interpretation of products over the packaging, the cure to their trauma can be your see-through packaging which ensures to give your competitors a run for their money.
Nothing sings classy more than pastel colors and bright shades. Keeping the type of your products in mind, you can glamorize them with chic packaging. This idea is a derivative of the minimalism concept, which appreciates simplicity. Using the hues of your product and mix-matching it with a few others to get the perfect contrast, can give your product the individuality you desire.
If properly acknowledged and taken into account, packaging can have far and wide influence over your sales, making sure they deliver the right message with proficiency because that is the key to selling.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
