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Are you running a business and worried about your packaging design and brand protection? Well, there are companies that are investing billions of dollars a year just to ensure brand protection and provide an authentic look with their branding. But, still, many brands are facing difficulties in protecting their reputation from replicators and fraudsters. So, brand owners have to work together with a reputable packaging manufacturer to make a multi-layered protection plan so their branding, labels, and custom packaging protects their companies and prevents those fraudsters who are earning profits from their reputations.
Today, using microprinting technology on your custom boxes is a great way to increase security and brand protection. This latest anti-counterfeiting technology helps you to check in on the packaging labels and design that will provide an authentic look to your products and won’t be copied easily.
In this blog, we have discussed micro-printing, its purposes, and benefits in the packaging industry:
Microprinting is a type of digital printing that helps you to print micro words that are difficult to see with the naked eye. Generally, a human cannot see the micro-printed words with his/her naked eye, he needs to use an optical magnification device to read the micro-printed words. This type of printing is basically used to provide authenticity to your products and protect them from copying by fraudsters.
Micro-printing is generally used in bank checks, and currency notes but now this is being used in businesses as this type of printing is difficult to replicate. Microprinting inserts the characters into the text, image, or design elements without awarding the customers. This is how you can increase your brand’s security and prevent counterfeiters from copying your products and packaging design.
The only purpose of using microprinting is brand protection. This is the most effective way to protect your brand’s identity because counterfeiters don’t know that micro-text exists. But if they discover the micro-text on your packaging boxes then still they won’t be able to copy it. Because this type of printing demand technology and machinery to print this type of text on their packaging boxes. So, no one will try to use technology and expensive machinery just to copy your brand’s boxes.
There are many industries that are using this technique to reduce the chances of duplication of their products. Plus, brand protection becomes mandatory for brand owners because counterfeiters may reduce the annual revenue of your company. Microprinting can be used on tags, labels, packaging-related boxes, bank checks, and currency notes.
Using micro-printing on your packaging boxes helps you to increase the protection of your brand and make it difficult to replicate certain features of your packaging design. There are many brands and companies who are using this technique to protect the integrity of their products and boost the credibility of their brands. This technique also helps your customers to get the original product instead of a fake one. Microprinting inks help you to write micro text or marks that are not possible to copy.
This is another benefit of using the microprinting technique for your product packaging. As microprinting uses water-based inks, so there is no need for any coatings. Plus, the whole process is waterless and produces less waste as compared to traditional packaging and printing techniques. This is how using micro printing on packaging boxes can make it a more environmentally friendly option as compared to other printing methods.
Microprinting can match up to 97% of the Pantone color spectrum which helps you to adjust the colors and their properties easily. You can increase the color accuracy on your packaging boxes by printing a small area of your product packaging which helps you to improve your color scheme with ease. Furthermore, the increased popularity of micro-printing has brought ongoing technological improvements to maximize image clarity.
This is another benefit of using micro-printing on your custom boxes as you can provide a personalized look to your products and packaging boxes. Using micro text or labels can boost the integrity and credibility of your brand and prevent it from being replicated by others. You can also customize the text to highlight your brand’s identity.
You can predict the future of microprinting in the packaging industry through these evaluations and statistics. According to verified market research, the market size of microprinting was valued at %521.2 million in 2020 and is projected to cross $699.2 by 2028.
This is one of the fasted growing techniques across all industries including custom packaging boxes. There are many brands and companies that are investing in micro-printed packaging boxes to deliver real products to their customers. As we all know that duplicates and replicated products are also circulating in the market, so to prevent this duplication and replications, micro-printing plays an important role. This technique provides authenticity to your product packaging and helps your customers to recognize your product easily.
The trend of using micro printing on your packaging boxes is increasing day by day and many brand owners are using this technique to increase the brand protection of their brand and products. Generally, this microprinting was used on currency notes but now companies are investing in this technique to make their brand stand out in the market. Additionally, there are many benefits of using micro-printing on custom boxes such as this technique gives brand protection, personalized touch, color accuracy, and sustainability. So, if you are facing difficulties in protecting your brand from fraudsters, custom packaging is the place to go. You can contact Emenac Packaging USA to get the perfect packaging solutions for the protection of your brand.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
