Imagine a scenario.
You have placed an online order for your favorite scented candles. Now you are super excited and eagerly waiting for your order to show up at your doorstep.
Finally, when the package arrives at your place there are two boxes containing the same product. One box is a typical plain brown box and the other is quite colorful, attractive, and complementing the product.
So which box will you choose?
There is no denying the fact that humans are naturally drawn more towards visually attractive and appealing packaging. They feel more excited about the customized packaging rather than the product itself.
Hence these days the unboxing experience is no more an option but an essential marketing tool. Moreover, paying attention to small details adds some extra spice and thrill to the unboxing experience and customers feel more special. For this reason, companies are more focused on customized packaging to overall improve the customer’s unboxing experience. Check out the following points to know what wonders the unboxing experience can do for your brand:
Packaging is not only meant to protect your product but it’s a great opportunity for the brands to show their potential to the fullest. It offers a huge canvas for companies to showcase their creativity and innovation to attract customers.
Moreover, it communicates the brand’s message, makes the customers feel special, and is a great way of turning satisfied customers into loyal ones. Consequently, paying attention to small details fosters the relationship of trust and credibility with the customers.
Do you know what sets your product apart from the rest in a highly competitive market?
Yes, an extra wow factor not only makes your product stand out from the crowd but is the determining factor in bringing your customers back to your company’s services and products. Remember that the very first thing that the customer notices about your product is packaging hence this factor can’t be overlooked at all!
No company is ever ready to lose its existing and potential customers therefore make sure to make the unboxing experience quite a memorable one because impressive packaging along with high-quality products drives the customer’s loyalty.
Investing extra time and money on customized packaging not only increases the customer’s fan base but proves to be an amazing marketing tool. Customers double-check before purchasing a product and make sure that their money is worth spending in the long run. Moreover, mind-blowing packaging is cherry on the top and captivates the attention of the customers.
Due to this the unboxing videos are becoming a must these days for the promotion of the brand product and customers religiously follow the videos to cherish the unboxing experience. Moreover, they do pay attention to the reviews and feedback of the product before making an informed decision.
Posting of unboxing photos and videos on social media platforms like Facebook, Instagram, Pinterest not only increases the number of followers but does wonders to motivate the customer to buy your product.
It is like an arrow that never misses its target!
Hence, it is a remarkable way for companies to gain popularity and fame within a short time. So if you want your product to go viral and be the talk of the town so start investing in spectacular packaging.