How to Choose the Perfect Packaging for Your Start-Up?

As a start-up brand, you just have a 20 secs time window to convince your customers to buy your product. According to Nielsen Market Research, 13 secs is enough for a customer to make in-store buying decisions for any brand product, and for online purchases time is still not encouraging either, it’s 19 secs. So don’t underestimate the first impression of your product packaging. Perfect packaging plays a crucial role in influencing the buying behavior of your customers. 

Let’s delve into the details of making your packaging remarkable and perfect that urge your customers to buy your product and help your start-up to flourish. 

1. Valuable Insights about Targeted Audience

Start laying out your packaging plan from the analysis of your target audience. Pinpoint all the demographically significant information that includes age, gender, interests, the trends they follow, and the kind of product they are already buying. You can conduct a survey and a questionnaire for a small group of people which is enough to produce robust insights about them. 

2. Competitor Analysis

Don’t forget to explore the packaging of your competitors. Your products are going to reside with your competitor products on the same retail shelves. You need to make sure that your product must be aesthetically appealing and how much it is successful to get the attention of your customers. To achieve that goal, scrutinize the packaging of the competitors and sales data of the store to reveal the most desirable packaging style and design. 

3. Selection of Material for Perfect Packaging 

The nature of the material of packaging boxes depends upon the fragility of the product. If your product is fragile like glassware, optical instruments, and valuable collectibles, the best material for packaging in those cases are rigid packaging boxes and corrugated packaging. These materials are hard enough to endure all the external blows and keep your product safe during transit. 

On the other hand, if you are a brand that is committed to a “go green” campaign, using Kraft and corrugated materials is a viable option for you. They will help you to reduce your carbon footprint because of their biodegradability feature. 

4. Be Careful About Laws & Regulations Regarding Packaging 

Before finalizing your packaging, It’s crucial to be aware of the essential laws and regulations regarding packaging. They will safeguard your packaging from any legal procedures. For instance, in the case of food products, it’s mandatory to mention all the major food allergens in a plain language like soybeans, sesame, tree nuts, etc. 

According to section 6 of the Toxic Substances Control Act of 1976, PCBs (Polychlorinated biphenyls), asbestos, mercury, and lead are conditionally restricted materials. It means that they are only allowed on special requirements. So make sure that your packaging manufacturer and supplier know all the details about these laws to secure your packaging from rejection and waist. 

5. Branding with Budget Friendly Packaging 

It’s time to implement all the collected information and manifests in your packaging design. Your packaging must be diverse enough to represent your brand effectively. Print your brand logo and core values that you follow, on the packaging boxes. For instance, if you characterize your brand as innovative, use futuristic and modern designs with amazing styles of packaging while taking care of your budget. 

Final Thoughts 

It’s crucial as a startup to come up with the packaging that helps your product to stand out among the competitors. The selection of a successful design of packaging starts with a profound analysis of the targeted audience and competitors. This is the whole process of aligning your packaging with your budget, brand’s value, environment, and all the law bodies. The best thing about custom packaging boxes is that they are adaptable to all variations in design, shape, and sizes to customize according to your needs.