How to Choose Best Custom Bakery Boxes for Your Bakery Items?

The packaging does more than just holding a product. It’s a great way to communicate the distinction and exact position of your brand or product. In customer purchase decision, studies have shown that on average, the customer has six to seven seconds to get the idea of the inside product by just looking at the outer packaging of it instantly. Remember, a product that is significantly & attractively packaged is half sold! That means packaging has a great job to do – it must articulate a story to the customer and sell a product without saying a word.

Similarly, for bakery items, the customer always prefers the products which are reflecting the fresh feel and providing the recognition of bakery items instinctively by color, shape, and type of their outer packaging. Here are some ways that can help you to choose the best bakery box packaging for your bakery items.

 

Choose The Right Materials

 

When it comes to packaging, materials matter. Bakery items like cakes, donuts, cupcake, cookies, and bagels are one of the sensitive products that need special attention from baking to the hands of the customers. The material used to pack these items should be unhygienic and should not damage or destroy the product. Always consider sustainable packaging materials such as natural Brown Kraft and cardboard which are the most suitable materials to accommodate many different cakes, doughnuts, and other baked goods. There is nothing worse than buying bakery items and not being able to get them home safely!

 

 

Customize Packaging for Size

 

Definitely, Bakery items come in several sizes, make sure you choose such boxes that are customized for each bakery item according to their size exactly. There is no logic to put the smallest bakery item in the larger size’s box. And speaking of product variety, does it make more sense to package products individually or in multiples packed together? The study shows that beauty goods sell better when packaged in single quantity rather than in massive bulk. Wrapping the baked goods in a proper size box is an opportunity to impress your customers with the aesthetic reflection of the bakery items.

 

 

Make Sure Packaging is Durable

 

Keeping in mind that bakery goods are delicate and sensitive, so bakery boxes must protect the product with their strength. If your bakery items will be shipped to somewhere, make sure that box packaging is enough durable for shipment. It costs you more time, inventory and sales if your bakery goods arrive damaged. Bakery Box packaging that protects the bakery items, extends the brand image and increases sales of bakery items.

 

 

Think About The Buying Process

 

You’ve got a great bakery item collection, and now you need to attract customers and sell it. How you package your bakery goods has a direct impact on the perception of the customers about your bakery items.

Your bakery box packaging needs to match how your bakery items are marketed and sold out. It should design and cater your target customers’ needs, demographics and preferences when buying. With the high consideration of the channels where the product is sold, is also a point of focus to get more sales.