How Can You Improve Business Sales with Cardboard Displays?

The cardboard displays are usually used to reinforce impulse buying (desired purchase of customer), including the stand-up displays and countertop displays. These type of packaging boxes are used to promote the retail and consumer products with the aesthetic appeal as they are proven units to boost up the product sales.

In the 18th century, the ideas of countertop displays are introduced that improved and developed throughout the years and today you see these displays as cardboard displays, also known as POP displays.

An ACEEE Study (American Council for an Energy-Efficient Economy) shows that CFL sales increased by as much as 706% in 4 Arizona stores when the point of purchase displays shows a great idea at a discounted price.

Moreover, Harvard Business article research that shows a great increase in revenue by using counter displays to the big companies, specifically “KODAK”, “Atari” and even “Ford Motors”. Their clever use of point of purchase displays have helped them reach their target market demographically at lesser cost.

So, how do these cardboard displays can help you increase sales? Let’s explore.

The answer to the above question is simple as these units throw a strong appeal towards customers, especially the countertop displays that are placed on the counters perfectly, just in time when the customer is ready to purchase. These are commonly colorful and designed in a way that customers will be informed that there are promotions, sales, and discounts on that certain product which is on the countertop display.

However, not all cardboard displays are captivating.

So, there are some things that one should consider when getting these displays as promotional materials.

Accurate Information

Cardboard displays are having texts and images printed on them. Not all the cardboard displays have the actual product in it. Keep in mind that counter displays with accurate information, texts and images entice the customer to acquire the product.

Make sure that all of the information on counter displays is accurate and well-written that eventually will be able to attract the customer to buy the product. Misleading information will never yield good results and this might even drive the potential customer away instead.

Visually Attractive

On the first hand, cardboard displays should be visually attractive. By using creative cardboard displays, you can be guaranteed of a better marketing edge. This benefit can increase your market share, which will bring more revenue and profit for your business.

The colors, shape, design, and graphics should be able to have an optimistic & modern look that any age will look into.

For example, chocolates and candy bars are typically placed on the countertop displays that are usually exciting, cheerful, and attractive with retail products on it. Consequently, consumers will then pick up a product from such counter displays just in time before paying at the counter.

Small Counter Display Works Better

Of course, Yes! Small cardboard displays work much better in appealing customer because they are right there when the customers are about to make payment at till. Cardboard displays should be alluring with “BIG FONTS printed on them” but this doesn’t mean that these displays should be big in size that occupies a lot of space.

For example, a counter display should not block the whole counter, not too big that make lack of space for the customers to pass through when dropping items on the bill counter for billing. The same case with the stand-up displays, these should not be blocking passages and hallways, making it difficult for the people to pass by.

Combine the power of both your product packaging and displays with a common theme. By designing your cardboard displays similar to your product’s packaging, you are not just imprinting the product/brand in the minds of the customers but are also attracting potential customers to go to your product’s display space and get a second look.

Always remember, cardboard displays are proven to be an effective tool in boosting sales while displaying the promotional products to the customers, but there are things that need to be taken care of, in order to ensure that the customers will still remain to be comfortable.