How Box Packaging Can Impact Your Startup Business?

Emenac Packaging USA
2020-12-12
How Box Packaging Can Impact Your Startup Business?

When you are starting your new business you should be aware of every phase and trait of it from promoting to packaging. It is understandable when you start looking at custom boxes your imagination will run wild with the number of possibilities. Therefore it is important to understand the designing and printing process. Packaging your product the right way can make a major impact on your product’s promotion and sale. Therefore we have complied couple of features that will help you stay on track as far as your designing and print ordering are concerned.

1. Study the Market

The first and foremost thing any new business should do before deciding how to pack their product is to study the market and henceforth their competition. This can be done either by searching online or looking through the local stores. While you are searching the stores don’t miss to look at the box packaging materials in which the product is packed. Look at the shape, size and design of competitor’s product box. Such an experience can give you inspiration for your own product’s packaging design.

Once you have decided the total costs and the amount of time it will take to produce the product, it will be easier for you make a comparison of what is out there. Once you have decided how you want your product packaged you will feel more confident about getting what is your money’s worth. If you have any queries relating to the printing of your packaging box then you should contact the company you have hired for printing purposes. They are more likely to advice you and steer you in the right direction.

2. Choose Your Own Artwork

There are basic three ways from which you can choose to print in your boxes, such as:

  • Flexographic printing (1 to 3 colors printed directly on the box)
  • Digital printing (Full color images printed directly on the box)
  • Litho-laminating (High resolution graphics printed on the paper then applied outside the box)

The quality of artwork you choose to have printed on your packaging box will depend on the printing option you selected. In case you have your logo fully designed already, then it is just a matter of choosing the right size and colors. On the other hand if you are planning to design your logo form the scratch then it is recommended that you should contact your printer for professional guidance in moving forward.

3. Ease to Choose

The first thing that attracts any customer towards a product is its ease to use. Whenever you are selling a product you want it to be easy to use even if it’s packaging. On number of occasions customer will pick an item just because it’s easy to use. This includes all the practical features such as making the product more marketable and ensuring that its box is convenient to open.

4. Make Your First Impression the Last with Luxurious Box Packaging

It is a known fact that most startups these days does not have a large budget to work with. In the long term it will not harm you, if you decide to spend a bit more on box packaging. You will see your efforts return in terms of sales. While you can opt for the most simplest and humble looking packaging for your product. You can give your product the luxury feel by paying a little more attention to the details of printing and high quality of materials.

5. Bring Out Your Creative Self

When talking about your first packaging as a newbie, it is time to mention your creativity. It is a guarantee that when you will create a box container that no one has produced before, than you deserve to stand out of the crowd. This will make your own unique image in the market, your box packaging design will become your identity. If you have put so much thought into your packaging it will show to the customer that how much detail oriented you are. This would make it more likely that the consumer will pick your product over others.

6. Designing Advice

It is very easy to be tempted with a limited budget to get into selecting a simple design for your packaging or do it yourself or having an employee do it for you. Now days many box packaging companies have professional customer representative at their disposal. These professional are trained to give you packaging or printing advice as per your need.

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Author : Emenac Packaging USA

Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.

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