Grow Your Cannabis Business through the Right Packaging

Since the rapid legalization of medical cannabis throughout the states, currently, at 36 out of 50, the business has been booming and the industry is expected to generate a whopping $22 billion during the next four years. With the growth that is expected in the industry, we can anticipate tough competition among industries in attracting clientele. From product quality to the presentation, it is most imperative to proceed into each phase seriously and take calculated and planned steps for your business. The goal is to stand out among the competitors and the best way to do so is through custom packaging. The packaging is one of the most essential parts of your product and cannot be overlooked or taken lightly in building your brand identity.

Here are our tips on growing your cannabis business through wise packaging choices:

Understand the Customer and the Experience You Are Promoting:

Business cannot be expected to run efficiently if you have not fully comprehended your customers and what they are looking for in your products. Before entering the packaging phase, you must understand your target market and customers to produce effective packaging. For instance, luxury clients expect to have top quality products and packaging. Customer perspective is shaped through the packaging of your products. If you chose the most organized, luxe, clean, and minimalist design of packaging it is most likely to catch the sights of customers that are looking forward to a good experience. Steer clear of common stereotypes that represent the cannabis industry; it would be more helpful to avoid any clichés.

Packaging Must Inform:

Cannabis is a customer sensitive drug that needs a proper prescription. Informing your customers about the ‘what is’ and ‘what is not’ of your product can be decisive in customer choice. A good packaging choice helps balance between design and information; one cannot be overtaken by the other. Custom packaging of products is bound to have ingredient or composition details, this is information you can present in an appealing way as well; doesn’t have to be dull at all. There are a number of details that must be included for the safe usage of your customers as well as their guide. Answer questions such as:

• What is inside the packaging?
• How much of it?
• Potency and dosage (since we are discussing medical cannabis).
• When will it expire?

Other details can be added along, such as the company’s contact information and branding elements as well.

Product Protection:

Appearance is not the only purpose for packaging, it must also represent functionality. Since it is marijuana that you are selling and marketing, no branding strategy can help your business if your products are not protected properly. There are several product protection guidelines to keep in mind before choosing product packaging, that can help you in appearing as a responsible manufacturer:

• The right sealing option: Choose the sealing option that best fits your products’ usability. If you are offering a non-single-use product, it would be best to choose re-sealable packaging. You can choose from a wide range of options, from container lids, adhesive closures, and zip lock to interlocking boxes, depending on what you are selling.
• Child safety: Selling medicinal products, every business needs to adapt to child-proof packaging. Packaging that is difficult for children to open ensures consumer satisfaction and reliability.
• Temper apparent: Packaging in food and medicinal must make sure the customers can tell when the product or packaging has been tampered with or opened beforehand. This is a safety measure that cannot be overlooked by any industry.

Packaging options are proven effective in impacting sales and revenue. Choosing one that represents your products effectively, protects them, and attracts an audience at the same time is of prime importance. If you are still unsure of presets and templates, there is always the option of custom design and printing!