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Are you the bakers who make incredible cakes and confectionary products that refresh the taste of your customer, but still struggling to scale your bakery? The reason is simple, you need to create a roadmap and stick to it so you could secure immense market share in the baking industry. Statista forecasts that the preserved pastry goods and cakes market between 2017-27 will reach the milestone of $81bn USD. For expanding your bakery’s profitability, you require to incorporate the efficiency of operations and better marketing efforts.
Let’s dig into the detail of how you can grow your bakery business successfully so you could set your business apart and get an unprecedented uplift.
Proper planning and preparation for every scenario are key to keeping your bakery’s oven hot and cash registers overflowing. It starts with having insurance for your bakers so you could cover the expense in case of any emergency. Then move on to your operational budget for the bakery and maintain an expense sheet for calculating the cost of raw materials, staff salary, and maintenance costs. Estimate the profit margin from your monthly expenses sheet and invest it back into the business for expansion.
Don’t just stick to one format for your bakery and items. Be innovative by introducing new items and customizing the packaging of the products that will help gain the attention of your customers. You can use custom bakery boxes with unique color schemes, your brand logo, and other design elements that depict your bakery products in the best way.
For instance, bakeries use gable packaging boxes because they are not only stylish but also have a handle that makes it easy for the customer to carry your product.
Website is the digital vicinity of your bakery that provides you with a legitimate online presence. Choose the perfect design for the website and optimize it as per the SEO rules so you could get better visibility in search engines. You can also add your bakery to the Google Business listing so the customer near your bakery could realize your presence easily. For better SEO and business listing results, get some help from professionals.
You can also capture the target audience by adding a storefront on social media platforms and coming into the limelight through the internet. Your social media pages are your introduction to online customers so engage them by constantly uploading recent activity on your bakery, particularly on the special occasion such as Presidential Day, Christmas, etc.
You can consider the fact that most customers like to order bakery products without leaving the comfort of their homes. They contact the companies like Postmates, Instacart, Uber Eats, and DoorDash for delivery. It will be a great idea to come in business terms with these companies that will help you increase your customer base. On the flip side, your bakery will be visible on their platform too.
There are times when your bakery products will not sell completely. You need to make those unsold products your priority to sell first the next day. To keep track of all the expiry dates of the products, it’s better to use bakery management software that records an entire list of the inventory so you could run your business smoothly.
To stand out from the competitor, analyze their bakery products including ingredients, and compare those products with the demands of the customers. For instance, if customers are looking for gluten-free options and competitors are failing to hit the mark for them. It’s the gap that you can fill by introducing new products with the customer’s desired ingredients that will help you to dominate your competitors too.
To develop the taste of your customers, you can hand out some samples to them. If the customers don’t buy your product on time, they will consider it for their future needs when particularly, they are delighted by the treat. It will be a great option for placing some cookies or a few slices of pastries on the counter for the customer so they could test your delicious dishes.
Bakery Business can be run successfully when you plan and prepare the expense sheet, use attractive custom packaging boxes, and build an online platform such as a website & social media pages. These measures will help you to invest the surplus money back into the business and enhance your customer base.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
