Find Out Top 7 Reasons Why Customers Hate Your Product Packaging

Everyone is a shopping freak. The craze for purchasing the latest products is never-ending. And consumers always prefer high-quality products rather than substandard ones. They love the packaging details like ribbon, flowers, or a greeting card. It means that they are fond of the customized packaging.

It makes them excited and happy. And it improves the unboxing experience. Moreover, the brands are always scratching their heads to impress the customers. They not only want to expand the list of loyal customers but also outsmart their competitors. Thus, customized packaging is the secret to a brand’s success.

But have you ever thought that why customers hate your packaging? What mistakes your brand made? What went off the hook? Why did your brand see a drop in sales?

Well, there is no need to stress out. This blog will highlight the mistakes that brands often make. And customers can’t help hating your product.

So lets us discuss the following reasons for their hatred:

1. Hard To Open:

Imagine a scenario. Your parcel has finally arrived at your doorstep. And you have been waiting for it for the last two weeks. But wait what happens next?

The moment you unpack the packaging you lost your cool. Because the packaging was so complicated and tiresome. And you ended up having injuries and cuts.

So if the packaging is hard to open so the customers will stop shopping from your brand. It makes them frustrated and angry. And substandard packaging wastes both the time and money of the client.

2. Unnecessary Packaging:

Today’s customers are conscious about the environment like never before. They don’t want to buy products that negatively impact the planet. So excessive packaging is a major turn-off for the clients. It occupies large storage space and annoys them.

Thus right size packaging is vital for the health of the planet and people. So brands need to abandon excessive packaging because it does no good to them.

3. Fragile Packaging:

If your product gets damaged on its way, it means that the packaging wasn’t sturdy enough. And it was not customized according to the weight and volume of the product. Thus resulting in the damaged product reaching your doorstep.

So brands should decide on packaging according to the product type. It not only protects the product against damage but the clients are also satisfied.

4. Complex Designs:

Customers get confused with crowded and loud packaging designs. If the packaging design is not aligned with the product so it’s a disaster!

A perfect balance of design, font, and color is very important. It delivers the brand’s message to the audience. And it also looks beautiful on the display shelves. So brands should go for simple designs to help customers understand their product.

5. Copying Your Competitors:

Why should people purchase from your brand? What is so special about it? Is it unique and creative?

If the answer is no so the clients will hate your product. They always prefer original packaging rather than copied ones. Think why they would prefer your brand if it is similar to your competitors.

Thus if your brand lacks originality and authenticity so it’s a failure!

6. Outdated Designs:

The brands need to revise their designs. If they stick to the same old designs so the customer might lose interest. And the obsolete designs don’t connect well with the customers.

Eventually, the brands lose their loyal customers thus resulting in decreased sales. So once in a while, the brands need to brainstorm to step up their marketing game.

7. Typing Errors:

Before your product graces the display shelves it needs to be checked. If the packaging has spelling mistakes and blurry images so it’s a huge blunder!

Because when customers come across misprinted packaging so it damages the brand’s reputation. So do you want the customers to love your brand all over again?

Simple. Stop making the above-mentioned mistakes.