Digital Printing has revolutionized the packaging industry in the past few years. The process of printing with the help of modern digital printing machinery and the right scheme of color printing identified by the computers seems pretty much incredible and fast.
Digital Printing: “Digital printing refers to methods of printing from a digital-based image directly to a variety of media either paper or any other material. It usually refers to proficient printing where small-run or large scale jobs from desktop publishing and other digital sources are printed on the paper or other alike materials using large-format and/or high-volume laser or inkjet or modern printers. This can be on a large scale with bigger printing presses and machinery according to the nature of the printing business.”
Now if we talk about custom packaging designs, modern printing technology made it easy to merge changes during printing procedure or later. Better quality of print images, colors, texture and content, everything included in the packaging design can be done in an easier and quicker way using digital printing.
Digital production printing presses such as cut-sheet digital presses, sheet-fed production printers, production inkjet printers, and continuous feed printers made the whole process impeccably easy.
Custom printed boxes are widely used to pack, present and protect the products. They are a valuable asset to any business especially if it is e-commerce or small home-based business. Printing on Custom packaging boxes is especially logged and required when any business person or product manufacturer asks for their product’s packaging. CMYK color printing technique is used in printing custom paper boxes in the packaging industry. Usually, 5 major types of printing techniques are widely used: Lithography or “litho” or “offset” for short, Flexography or “flexo” for short, Digital (“Ink Jet”), Silkscreen or “screen” for short, Rotogravure or “gravure” for short. Besides that, there are some other methods for packaging which are used for glass or plastic-based packaging designs.
In the retail market where packaging directly impacts on its onlookers or customers, custom printing plays an important role. It helps them recognize the certain brand’s products, necessary information and charm of the product that is packed inside because of the outer packaging and its overall printing.
Digital printing took over all of the printing industry and used to customize and print all types of billboards, brochures, flyers, and letterheads that could not be all customized and presented with an improved finish and resolution in comparison to their antecedents. Digital printing gave a better cost-benefit analysis as it eradicated the need to preserve high stock levels by not needing intensive setups.
Products and their packaging are continuously evolving in the retail industry. Every day there is a new design and new product. They require creative and matching packaging in order to look distinctive and unique. Digital printing helps in customizing the product’s packaging in a way so that packaging looks better and clearer. The more quality and creative print you have on your product’s packaging; the more sales you will get.
Digital printing and the modern technology that is used to make it work, allow the small fonts, images, and textures to be printed on the custom packaging. This makes the custom packaging looks more creative, appealing and give strong imprints towards the customers.
Designers who create custom packaging designs are very pleased nowadays because digital printing allows them to work efficiently on smaller fonts, sizes, and images. For example, a designer in a packaging company designs a small font size (3-6 font size) of product information that needs to be printed on the packaging. Digital printing has allowed greater protection of online designs as well. Modern technology also discourages replication and doubles as an anti-counterfeit technique which is used by many companies to let other businesses gain bad repute.
Emenac Packaging USA is creating and customizing the most creative and successful packaging designs according to the demand of the product manufacturers. With the help of professional designers and up-to-date digital printing technology, we make sure that the box packaging designs come out with a strong striking appeal that attracts potential buyers when printed on custom packaging boxes. Let us know if you want to acquire any type of custom packaging boxes or printing solutions for your business.