4 Customer Psyche Based Tips on Striking Packaging

Knowing what the customer wants is the importance of the trade but fusing it with their psyche and being aware of how they want it presented is another equal vitality. For your line of products to truly catch the customers’ attention, it needs to stand out among the competing merchandise. On the shelves, the true representation of you for your products comes from their packaging. Naturally, we are all drawn to visual stimuli, which can be used to your advantage to catch more clients.

Here are 4 tips on how to effectively put customer psyche into play:

1. Colors Bring Out Emotions in Packaging Designs:

We associate colors with certain feelings and emotions, for instance using red to denote something is hot or dangerous, or blue to show a colder temperature. The same way your product type and the feelings you want your audience to catch are correlative and the association must be known for making better sales. Besides emotional association, the colors used must be able to grab the attention of the buyer. Certain colors have comparatively more attention-grabbing elements to them which include red, pink, green, and yellow.

Your packaging color must be able to strengthen the brand itself in a manner that the logo sits prominently on the pallet. However, this does not mean that there should be a drastic contrast between the logo hue and the packaging; finding the right shade of the packaging with a hint from the logo itself can help to a great extent.

2. Choosing Influential Shapes and Structures for Your Packaging:

 Ever entered a gift shop and fell in love with a vase just because of the elegant way it sits there and the unique physique of it? That is exactly how the packaging shape and structure influence your sales. sometimes the only recognizable factor for the customers to know your products from afar comes from the unique and grabbing packaging alone.

Although this does not mean there is a generally preferred structure for all types of product audiences. Taking in a few hints and research you can find the perfect one for your product. Such as, a 2013 study on architectural designs shows how people prefer curves and curving lines more than straight lines. Not to mention how everyone feels threatened against sharp and pointy packaging.

3. Touch Appealing Textures Draw Hands to Your Packaging:

By now you have successfully drawn the customer to your product but as they approach the material they fail to connect with it properly because their mind does not agree with the unpleasant texture of your product; that’s a lost consumer! Studies have shown how the sense of touch can play its part in product sales.

Choosing the right texture for your product can significantly impact your sales numbers. Textures such as smooth matte, glossy silk, and fluffy are just a few to name in the range of pleasantry tactile experience.

4. Flagrant Typesetting – Your Packaging Speaks:

What says “fancy” or “bold” more than the fonts on products? The font-impact effect is another advertising strategy that allows your packaging to call out to customers from the shelves and entice them to the point of purchase. They represent the identity of your brand and help consumers identify your product among other competitors. Take Fendi into account, the signature bold double “F” serving not only as a logo but the representing font as well.