Brands and businesses have started focusing more on product packaging ever since its importance has come to light. However, packaging cannot improve sales or inspire customers if it arrives dented and damaged to the customers. Even if the packaging is taken out of the picture, shipping fragile items pose a challenge to retailers. Fragile items, when shipped, are expected to reach the mailer boxes as unscathed as they exit the warehouse or the store. However, it does not matter which courier you choose for delivering your orders, the accidental falls and bumps are inevitable.
So how do you protect fragile items till they reach the customer? Here are our tips on making sure your business image remains as intact as the products inside your packaging:
The misconception of giving your fragile item extra space in the packaging can backfire in a number of ways, in addition to allowing the safety materials i.e. bubble wraps and packaging peanuts move around the box during the delivery it will increase the packaging and shipping costs as well. However, this does not mean fitting packaging is a good idea since it leaves little to no room for cushioning. So what can be done?
The most ideal amount of free space you can allow your product to have in the packaging is two inches on all sides. Measure your products accurately to make sure they fit in the packaging perfectly, every time. If the packaging is supposed to contain more than one item, then the best option is to arrange all of your products and imagine a final look that can leave your audience in awe. This is how a great unboxing experience is created.
Enabling the customers to have an extraordinary shopping experience comes before low-budget packaging. Investing in good packaging materials is a vitality because you want your products to reach the customers without a scratch. Cheap materials might cost less money but they will cost substantially in customers and products. Due to the weak protection they provide, a lot of your products can be returned due to transit damage. With fragile items, plan on the packaging material that’s sturdy and heavy-duty. This helps reduce the chances of goods sustaining any damage.
Aside from the pleasure of popping the bubbles, your customers can enjoy intact products with an aide from bubble wraps. The best way of protecting your products is by adding a few layers of bubble wraps and then filling the box with packing peanuts. If the item has a hollow point or empty space, fill them with crumpled paper, cover the item entirely in a layer of paper, finally secure the item with the bubble wraps, and voila! You have successfully made the journey safe for your item.
The reasons for choosing safe packaging are innumerable. Potential loss, client complaints, disappointment and dissatisfaction, and loss of loyalty are only a few to name. an investment in high-quality materials and packaging inserts will not only save your products but will show your care for the customer’s demands as well.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
