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Proper packaging is essential for effective brand growth and success. You want your packaging to do more than look great and get your packaging to its final destination without any hurdles. To accomplish this, you need to go for the right packaging approach that not only ensures your product quality but also safety. Do you have any idea about packaging layers? If not, then understanding the layers of product packaging is essential to make a difference and earn a competitive advantage. In this blog post, we are going to guide you on how can you ensure your product quality and safety with the 3 types of layers of product packaging. Read on!
Custom packaging plays an important role in making your brand more recognized and stand out in the competitive marketplace. We all know that online shopping is trending nowadays and customers want to get their products at their doorstep without being damaged. This is the reason why you need to know about the 3 types of product packaging layers which are important for product quality and safety.
In addition, understanding the packaging layers also helps you to create a design that best suits your brand’s logistics needs and the best way to create customized packaging solutions. But depending on specific industry and packaging requirements, you have to seek expert guidance from packaging experts.
It is all about having direct contact with the product. With primary packaging, you can keep your products safe, secure, and in good condition. Use this type of layer in your product packaging to enhance your customer’s unboxing experience and boost your brand sales.
The following are some essential elements for primary packaging:
It also acts as a communication tool as it shows what your product is, its function and why should customers buy your product.
It also includes information like:
All in all, the main goal of primary packaging is to be a reflection of your company and provide essential information about the products. Moreover, the packaging companies also adopt minimalism and eco-friendly packaging solutions for their brand’s packaging needs.
You can include primary packaging in these types of products:
Also, you can add primary packaging to other products based on the brand’s packaging requirements. Moreover, it depends on the product and industry.
Secondary packaging is the combination of different forms of primary packaging. For instance, you can pack your product in a jar and place it in a small cardboard box with proper packing. That box can be packed with many other boxes in a large box to ship to a wholesaler or retailer. One large box comprised of small boxes is called secondary packaging.
Secondary packaging design focuses on how to ship, transport, and store products conveniently. This box is totally designed by considering the logistics. Also, it is designed with a clear understanding to prevent the risk of damage to the products during shipping. In addition, this type of packaging doesn’t need to be fully branded.
Secondary Packaging Types
This packaging layer type is similar to primary and secondary packaging. Tertiary packaging helps secondary packaging easier to handle. You can use tertiary packaging when you want to ship mass orders of different packaged products to warehouses. This packaging also ensures that your supply chain process runs smoothly and efficiently. Also, it helps ship your items with ease without any shipping hurdles. Shipping containers and wooden pallets are two main types of tertiary packaging.
Without effective packaging solutions, you cannot promote your brand and also it’s difficult for you to ensure product safety and quality during transit. Now you have an idea of how you can ensure product safety and quality with the help of the above-mentioned packaging layer types. If you don’t have an idea how to make your brand stand out with packaging and which packaging manufacturer best suits your brand’s packaging needs, go for Emenac Packaging as we have packaging experts who will help you get your packaging done at affordable prices.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
