In the vigorous monarchy of e-commerce, the amalgam of technological progression and customer anticipation drives the importance of packaging to extraordinary pinnacles. E-commerce packaging which was once only useful as a protective measure for the products in shipment, has transformed into a fundamental brand marketing strategy.
Ahead of protecting goods, e-commerce packaging now brandishes the command to charm customers through a prudently designed unboxing experience. From the look of things, forecasts for the e-commerce trade show a mounting market value of $61.55 billion by the year 2025, and your brand can be a part of this successful forecast being turned into a reality if you focus on e-commerce packaging trends in 2024.
The kind of packaging used to ship the products to the customer after they have purchased the products at an online or e-store is referred to as e-commerce packaging. This can include everything from packaging boxes and box inserts to box labels and custom packaging tapes. It is safe to conclude that e-commerce packaging includes all sorts of solutions and supplies that are used in the packaging of products bought online.
E-commerce packaging is usually smaller and custom-made to fit the product. This cuts back on the shipping costs and also keeps the products from rolling around in the packaging providing a safer transit. Retail packaging on the other hand is comparatively larger and more standard-sized.
E-commerce packaging material is often comparatively lightweight yet more sturdy than retail packaging material. Being lightweight cuts back freight costs and sturdiness protects the products in the shipment.
E-commerce packaging usually aspires to generate a striking unboxing experience for clientele, whereas retail packaging is intended for direct shelf appeal.
E-commerce packaging is comparatively more cost-effective as well.
The future of e-commerce packaging trends looks bright. Let’s take a peek into what the year 2024 holds for packaging solutions, be it boxes and bags, box inserts, labels, or custom packaging tapes, when it comes to e-commerce!
E-commerce packaging is surely going to move towards sustainability in the year 2024. And what a wise choice that is! With the growing concerns about the Earth and its future sustainable living is the new trend and a very sensible one at that. More companies are expected to edge towards using biodegradable or recyclable packaging materials to demote their carbon footprint.
Progressions in expertise and technology may allow more personalization of e-commerce packaging solutions. When it comes to e-stores, the packaging is the only real contact the business has with their clientele other than the product itself.
Therefore, the more personalized and customized the e-commerce packaging the more special the unboxing experience, and the more beloved the brand becomes among the consumers. For example, customizations like promotional box inserts in addition to functional ones are going to be a big trend in 2024.
It might be hard to believe and may even sound weird to some but educational packaging is going to be a thing in 2024. This is the kind of e-packaging that will provide awareness and educate the consumers.
Only opting for recyclable paper e-com packaging is not going to help the environment if the customer does not know how to recycle it. Educating customers about the steps of recycling the packaging correctly by printing the instructions on the packaging is an astute choice. Companies could remind them about how the custom packaging tape does not go in the same bin as the paper box.
What else is going to be trendy in 2024 is collaborative efforts between the e-stores and the packaging manufacturers to produce the most successful and eco-friendly e-commerce packaging! Therefore, when you choose a packaging partner for your online store choose one that can provide you the best and the smartest packaging solutions that can make a positive impact! Order from Emenac Packaging USA today and ride into 2024 with the perfect e-commerce packaging solutions for your brand!
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
