There is a clear sign of loss and plummeting sales wherever retail packaging has been handled lightly or not taken with enough considerations. Every retailer wants their products to be the center of attention, however, in the attempts to create something of the sort, one cannot help but notice red flags that are already telling the result isn’t going to be that effective. Consider this, you have spent an entire week preparing a presentation and in the end, it does not deliver the blow you wanted it to. The disappointment might be immeasurable but not the mistakes that prevented your success.
We have brought you 4 such mistakes that fail the proper presentation of your retail products:
It is important to emphasize the importance of connecting to your customers because it lays the foundation for the customers’ trust and loyalty to your brand.
So how do you connect to customers? Relationships between customers and retailers are based on trust; let us say you failed to gain your customer’s trust with your packaging. Often retailers tend to exaggerate their products on the packaging and the customers are left disappointed, accompanied by the feeling of being deceived, once they find the two quite different from one another. Sometimes the products match the packaging, however, the packaging fails to preserve the products for long enough, not even long enough to survive the shelves! Customers cannot trust an irresponsible brand.
The whole idea of packaging is ‘convenience to customers’. If a packaging fails to serve a purpose as simple as this, there is no point in wrapping your products in it at all. Let us consider a brand that sells snacks. There are so many things to consider for the packaging; can the customer finish the snack in a single sitting? If not, is the packaging resealable? If the snack is to be consumed on the go, can it be done easily? Is it easy to open or effortful? Some customers are health-conscious; if your product is a solution to their choice, make sure it is printed prominent enough on the packaging.
Do not get us wrong. Your products are nothing short of marvelous, however, when the packaging fails to show how unique your products are, you lose sales. As the market grows, new varieties of products enter the stores. In this crowd of products, yours must be loud enough for the customers to hear when it shouts, “look at me.” The uniqueness of your packaging can be achieved when you make a close observation of what others are repeating and try the same thing in a new way. That way, you get to tell your customers about your products as well as stand apart from all other brands.
Believe it or not, customers do not spend more than a few seconds deciding between products. If the packaging has an appealing touch to it, customers would rather settle for the product than go into the details. Quality packaging is a symbol of the high expectations of the customers that your brand can easily meet.
Taking the example of established brands, one can easily see the way packaging is treated as importantly as the products. If a small extra investment can help your sales double up, there is no point in giving it a second thought.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
