There is a misconception among the manufacturer that the buyers buy products based on rational and wishful thinking. The truth is the decisions are mostly instinctive. Therefore, custom packaging plays a huge role in customer decisions. One study found that buyers only read 7 words on the packaging before they make the decision. So what are the factors that lead to a quick purchase decision?
It is the appeal of color, style, and familiarity toward a certain product that attracts a certain consumer. These “instinctive decisions” are what make up the buyer’s mind. Great sellers have a way to enter the minds of people before logic has a chance to come into play.
“Biomotive triggers” when use effectively with custom packaging designs boxing triggers the subconscious brain into making decisions that are purely based on instincts. Understanding these triggers can make a great difference in how buyers perceive your product. Effective packaging must be unique and deliver on style and taste. To get the repeat purchase you have to stick for what you stand for and deliver the quality that your promise.
Let’s take a look at those four things that will help you create an unforgettable experience for your boxes:
Be simple, artistic, and visually aesthetic is what shines in this agitated market. In today’s market, we rarely get the feeling of calmness and visual satisfaction. If you can provide the customer a unique experience through your packaging you will surely have the upper hand. A minimalist simple approach is always the best. Try to understand other people’s attention span, thought processes to come out with the best packaging design.
Before designing custom packaging boxes, pick the color that best suits your brand and gives a unified appearance. Certain colors have a certain appeal on various people. For example, the red color shows passion, excitement. Similarly, the blue color signifies trust or loyalty. So, when it comes to the packaging they symbolize your brand. Pick the one according to your brand.
Another question is about the packaging material. Whether you want the product to be made from plastic, foil, or multi-material design. It is essential to choose durable material so it does not damage the product inside the box. Another question is that if you are maintaining an ideal equilibrium between corporate needs and the environment? With growing environmental concerns, you should opt for a material that is recyclable and reusable.
The logos, labels, fonts, and color placement constitute the exterior of the packaging. It all presents the image of your brand. Make sure you use all the elements wisely and coherently. Too much of one element can disturb the overall look. Fonts, typos everything represents what your product stands for.
Make sure to create a fine experience for the user with your custom printed packaging. An amazing and memorable impression can result in big purchases for your product. Be sure you pay special attention to creating attractive packaging designs.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
