Top 5 Ways to Build Customer Loyalty with Custom Packaging Inserts

The customer’s expectations will either be met or exceeded with every shipment you send. Many times you can fall below expectations for a variety of reasons. What makes you different from your business rivals are the special touches like the custom packaging accessories you include with your packaging boxes.

Here is an idea for you, “packaging inserts”. Packaging inserts don’t cost anything extra for customers. Rather, a packaging insert is a method of spreading awareness about promotional events and emphasizing their value to customers. An insert is a versatile and cost-effective way of fostering customer loyalty.

Here are a few more factors that tell why packaging inserts deserve your attention:

1.  Discount Offers:

A discount offer is an easy and popular type of packaging inserts. While you can email these offers to your customers, including them right in the box ensures your audience will get the offer right at their fingertips rather than in their junk folder.

To drive customer loyalty, the online beauty brand Shea Brand makes use of multiple styles of packaging inserts. The packaging insert gives the customer a twenty percent off coupon code next time they shop.

2. Product Samples:

Samples can be a great value add to your packaging for a few reasons. The first thing you can do is ask your vendors for samples of products you sell. Also, by providing samples you can upsell to your customers. And keep them informed about different brands they might not be familiar with or may want to try.

Here we take the example of a famous nutrition company that sells three different products. You can get a free sample of each product you order from them. Moreover, most customers’ friends and families have shared the samples with their loved ones, allowing the company to gain positive publicity.

3. Small Gifts:

The ability to surprise and delight your customers with a small gift can work similarly to giving those samples without feeling like you’re trying to sell them more. You don’t need to spend a lot of money on the gift. Since it’s a surprise, most will be impressed by any additional gifts.

We know how important additional inserts are to the experience of a customer at Grilla Grills, which sells grills and smokers. Besides adding some value to their packaging, they include a few gifts to show their appreciation for your purchase. A personalized note also shows their gratitude.

4. Thank-you Cards and Personal Notes:

The good, cheap, and most personal accessory you can add inside your packaging is a handwritten thank-you card. You can build loyalty by presenting a simple card that is thoughtful and considerate. In the early stages of a business, cards can be powerful, since they provide an edge that most large corporations cannot match. Leveraging it can lead to favorable outcomes for your business. 

5. Encourage Buyers To Share on Social Media:

When packaging is received, customers complete the transaction, so custom printed packaging inserts provide a way to ask for product reviews or to encourage them to share their experiences online.

Frank Body, a caffeine-infused skin scrub, promotes social engagement across a variety of platforms. This features an insert that promotes their brand and encourages them to express their thoughts on social networks. This not only leads to increasing Instagram followers for the company but also provides social proof to their buyers, increasing Frank Body’s online presence.

Prep Your Business for Packaging Inserts:

Lastly, packaging inserts enrich customers with memorable unboxing experiences by going above and beyond expectations and provide a unique packaging box experience to consumers.  As with all direct marketing campaigns, try various packaging inserts and promotions that will increase customer retention, sales, and profitability.