7 Ways to Make Your Packaging More Effective

Packaging is an important and dominant part of a product but some may misjudge its importance. Have you ever imagined the effects or consequences of insufficient packaging?

There are many hidden overheads in your packaging that are subsidizing to the total expense of your product. And most importantly, have you taken into analysis the extra cost incurred from damaged product returns?

It is reported by the Government of China that billions of dollars are lost every year in the industries due to insufficient and ineffective packaging. How can you evaluate if your product has a suitable packaging design and the best selection of packaging material to minimize the overall cost?

How much product sales can be declined due to the incompetent packaging and quench your brand reputation?

It is crucial that you identify the above factors and these are the major aspects that should influence what packaging substrate you use, whether or not you apply professional development points (PDP’s) to make product packaging more effective.

1. Test Multiple Designs

No matter how thoughtful and well designed a package is, it is very important to make sure that customers react to it. Take different packaging designs for your product and test them with a specific audience group. Find out what information your product packaging throw towards your intended customers and also confirm that it is in the line of what you are trying to convey. You love your product already so the truth is that the design appeals to you do not certainly mean it will grab customers in the same way. You should test repeatedly as it is possible.

2. Know Your Target Audience

Before designing a packaging, identify core audience whilst it is going to drive much of the packaging design for the product. By defining the market segment of the product, it will be much easier for you to drive perfect designs and choices for building brand reputation and gain referrals.

3. Know Your Competition

Let’s evoke, you only have 5 seconds to grab the shopper’s attention and deliver the advantage of your product over your competitor. In that very limited time, a shopper makes a quick decision about your product created on perception what is offered your packaging.

Knowing your competitors in the market is a good chance for you to look closely at your market competition and learn what others are doing and why? Your competitive analysis must enlist all of your competitors in the market and also provide information about their packaging designs’ strength and weaknesses.

4. Insights Action and Emotion

The design of packaging should inspire someone to make a purchase in his/her first look. If your design is wonderful, the product packaging will invoke a desired emotions within customer such as excitement, passion, and desire or perhaps a hunger that keep that buyer coming back again and again.

Elegant colors, images and texture will help to define the perception and emotions of packaging and if it is marketed correctly, it can induce a sense of self and a buying action in customer.

5. Originality and Creativity

One way of communicating an air of uniqueness and great quality on a product is to confirm that its packaging is surprising and full of creativeness. The use of high quality, ingenious packaging delivers discerning customers that a significant amount of time, effort and thought went into producing and realizing it: that the encased product is of highest quality more or less (assure the customers).

Thanks to remarkable packaging, you can easily distinguish your product by pricing it slightly higher than your competitors in the market. Great packaging designers and brands understand that originality, memorability, and character are the essential fragments for them to elaborate their product packaging among thousands of products.

6. Don’t Compromise on Quality

Customers would love to know that this claim is genuine. However, unthinking customers’ decision can be sensible to ensure that whatever is presented on your product packaging is what will be found inside. Anything conflicting is certain to dissatisfy the customer and the consequences of bad quality will obviously ruin your brand image and sales volumes.

7. Keep Sustainability

Nowadays a lot of consumers are becoming environment-conscious and this also tends to reflect their decision of purchase. The use of eco-friendly packaging will effectively attract those customers who are a concern with environmental safety. Sustainable packaging minimizes waste, reduces overall cost and strengthen your relationships with internal and external customers. “Go green” or sustainable packaging will ensure that you have put together your environmental and social responsibilities, showing that you are working with communities to build a better world.