Today, customers want to receive products at their doorstep, that’s why product packaging has becomes the first impression of your online store. Brands have the opportunity to make their packaging successful and viral, with the help of latest custom packaging strategies and trends.
Packaging trends have become so popular that now even small businesses can compete with the well-established brands. Streamlining your brand’s products with custom packaging boxes can increases product visibility.
This leads to custom boxes becoming more viral on social media and on retail stores, which can also lead to more future purchases. In this blog, we’ll discuss 6 strategies to make the custom boxes go viral.
Businesses can make their packaging look more attractive by using high-quality materials, colors and fonts that matches with the brand. Implementing these in the packaging can make it more attractive in the eyes of the customer.
Packaging design also plays a crucial role, as almost 72% of customers says that the main aspect influencing their purchasing decision is the packaging design. (Source)
In digital marketing, the customer unboxing experience is similar to opening a gift. Therefore, to make your packaging boxes go viral, brands need to consider many factors in their packaging, which can provide a great unboxing experience. This can include a brand’s color, logo and a touch of customization to create authentic packaging.
Explore different options which you can use on packaging such as; special touches or laminations to add a pleasant look. This can be a secret weapon which can allow businesses to get ahead of the competition.
Today, a packaging design needs to be visually striking to make the packaging go viral. Staying up to date with the latest packaging design trends ensure your boxes gain a competitive edge. Choose vibrant color schemes or minimal design with bold typography for your custom boxes.
Consumers are now becoming more environmentally conscious. That’s why for businesses who want to make their custom boxes go viral need to opt for sustainable packaging.
Using eco-friendly materials like cardboard or kraft packaging shows that you support the environment, which can gain the attention of more eco-conscious customers.
When businesses go for high-quality material for packaging, it sends a message about how premium the packaging is. This plays a crucial role in the customer’s buying decision and make the brand look substantial.
Investing in high-quality material doesn’t only make your brand look superior, but also assist in keeping the products secure during transit. This way your product can arrive at the customer doorstep without any damage and give your customers a happy unboxing experience.
Customization & personalization creates a connection between the customers and the brand. By modifying your custom packaging, your brand can align with the target audience and reflect a brand’s identity. Go for personal touches in the packaging like unique elements, custom prints to make them different from the competitors.
QR codes, augmented reality direct customer to your social media page or website, encouraging them to share or review something with just few clicks.
By implementing elements like QR codes, smart and innovative packaging, businesses can encourage customer to share their experiences. This makes the brand looks trustworthy and help it to go viral on social media
Packaging has now become the face of the brand across different platforms like online store, social media, or physical retail store. Therefore, in the world of social media, custom packaging isn’t just about protecting the products, but it’s a work of creativity with provides a memorable experience.
Emenac Packaging USA is dedicated to crafting packaging that offers sustainability, creativity and top-notch quality. Visit our website and get started on how our team of experts can taking your product packaging to the new heights
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
