5 Ways to Use Packaging Extras to Increase Customer Loyalty and Revenue

Packaging extras are additional items that product manufacturers put or attach with the products while product is on the retail shelf. Here, packaging extras could be anything from bottle Necker’s, tags, paper stickers, promo cards, gift cards or business cards. Customers usually don’t need to pay for the extras that are attached to the product. Here, we will talk about how these packaging extras can help you build a great repute and gain customer loyalty with a great revenue sum.

Types of packaging extras or inserts to consider:

1. Discounted coupons/offers:

One of the most exceptional and simple types of packaging extras is discounted coupons. These type of extras are usually considered in retail business where customers make direct interaction with the product.

For example, attaching a coupon card saying “30% OFF” or “buy 1 get 1 free offer”.

Such packaging extras can get the attention of the customers in the retail market easily and influence the customers to purchase the product.

2. Product samples:

Another effective way of influencing customers is free product samples. Depending upon the product, sometimes you get free products to test along with other products. This tactic is widely implemented in retail stores or online businesses.

For example, you purchased some nutritional supplements and you will be given a bottle of amino tablets or extra supplementation for testing. This will make you think of purchasing the products again from the same company.

3. Gift wraps:

Small gifts are given to the customer by the product manufacturers to increase customer loyalty. The unexpected gifts will make your customers more surprised and happy. For example, customer is acquiring a leather handbag which is quite expensive and you are giving a small gift with a handwritten note of “Thank You”. This will help you maintain good repute among customers and attract potential customers.

4. Personalized cards or notes:

The less expensive and simplest way is handwritten or printed personalizes notes that can be used as packaging extras. Along with the product, these notes can be used to thank the customers for making a choice of purchase. A simple printed card can be a really great gesture. This shows that the company really cares about the customer and they really matter.

5. Product or service review request cards:

This is one of the most famous and successful tactics used by thousands of business in the world. Asking customers to leave their opinion or suggestion by using request cards is one of the most creative ways to influence customers. It’s also useful and helpful in collecting the name, contact no. and email info of the customers. You can save that data to your system and ping your customers later through emails or calls for new deals. Customers are more likely to give more attention to your business while being asked for a review. If the experience of the customer went bad, you can contact the customer again in future whenever there is an exciting offer to make that customer happy.

All of the above mentioned are the solid ways that can help your business get maximum revenue. These methods can also benefit your business with loyal customers. Loyal customers can advertise your business by sharing their experiences with their friends, family and online social media platforms for absolutely free.