5 Surefire Strategies to Drive Your Profits This Black Friday

Emenac Packaging USA
2021-11-11
5 Surefire Strategies to Drive Your Profits This Black Friday

With millions of people hitting the internet for hot, limited-time deals on Black Friday and Cyber Monday, it has become the busiest day for shopping in the United States.

Whether an e-commerce site or brick-and-mortar retailer, everyone is looking for ways to shoot up their profits from some of the year’s biggest sales. Sales figures for 2019 Black Friday suggest $7.4 Billion of earnings.

This is an all-time high figure. This year, it is estimated that this sale will increase up to 30% for both online and physical stores. 

This year, we are fast approaching the holiday shopping season, so merchants need to get in the holiday spirit. Black Friday and Cyber Monday could surpass last year’s sales figures this year, according to analysts.

There are tons of brick-and-mortar stores as well as online stores that are focused on providing the best deals to the customers and spiking up their sales.

For the upcoming holiday season, here are some tips to boost your store’s performance and generate more revenue for your business.  

1. Offer Exclusive Deals for Black Friday:

Write it on the top of your checklist, ignoring it could downturn earning potential. The reason for calling them the biggest shopping days of the year is because they offer significant discounts!

Visitor expectations must be met, or else you will disappoint visitors. And disappointment could lead to a bad reputation for your store, business, and could be a PR disaster.

Whether you are offering massive discounts or a marketing measure to enhance a perceived discount, it is essential to offer competitive discounts to encourage customer engagement.

It’s always a busy time of year when it comes to shopping. Provide your consumers an excellent reason to shop with you rather than your competitors!

2. Harness Social Media’s Power:

Social media services like Twitter, Facebook, Instagram, and others are used by millions of people around the world. Furthermore, half or more of those users log in daily!

No matter how you feel about it, social media is part of everyday life – now and for a long time to come. It is a necessity for billions of people worldwide!

In terms of marketing, digital media is a treasure trove for merchants. Make sure to get the word out on social media about your Black Friday and Cyber Monday deals.

Your customers will not only be excited by it, but you’ll also benefit from free advertising! Are you thinking about offering a killer discount? Post it on Facebook! There is no doubt that your customers will share your deals with others. 

3. Build Momentum by Launching a Countdown:

Countdowns are fun for everyone; just like a New Year’s Day! Countdowns generate energy and enthusiasm, which increases sales and is useful in getting people’s attention. 

Market your Black Friday specials strategically to make sure Black Friday reflects exclusivity and novelty. When shoppers think that a large-scale shopping festival is coming up, their chances of going to your store increase greatly.

Your online store’s home page can be used to implement a countdown timer; users will be informed of the short-term sale and it will also motivate them to participate in sales.

4. Offer Free Shipping:

Cyber Monday and Black Friday contribute not only to an uptick in both e-commerce and online shopping sprees, but are also important huge chunks of money people are willing to spend on these days.

Human nature drives us to take advantage of too-good-to-be-true deals whenever we see them!

5. Make A Customized Black Friday Packaging:

A good packaging box customized with Black Friday and the holiday spirit is a sure way to give your customers a different and unique experience.

Deliver custom printed boxes in exquisite presentation and holiday blend to come out better than your competitors.

Are You Ready For This Year Black Friday?

By choosing the right mix of styles, textures, and finishes, your Black Friday selection can complement the holiday season. The festive season and Black Friday are both special occasions for us all. Give your consumers experiences that are seasonal, special, and memorable

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Author : Emenac Packaging USA

Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.

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