5 rules for packaging design that the brands must follow

How many times you have purchased a product simply because of its packaging?

Well, quite a few times, or maybe always.

It is an admitted fact that in the marketing business customers always prefer brands that provide great products along with exceptional packaging. No doubt the brands are taking advantage of this situation and trying their level best to beat their competitors. Thus, the packaging design is of prime importance and decides the fate of the product.

If you want your product to look unique and authentic so implement the following packaging rules :

Clear information:

The moment customers enter the supermarket there are two things that the customers notice about the product

• What is the specialty of the product?
• Which brand is behind the product?

If your brand fails to address the above-mentioned questions it means it has created confusion in the minds of the customer rather than fueling their purchasing impulse.  Therefore, proper display of information is of paramount importance in designing custom packaging products.

It not only saves the customers time but excites them to make an instant purchase. Moreover, the packaging should be loud and clear in introducing the product rather than creating doubts and mystery. Hence, the packaging needs to be clear and on-point to enhance the customer’s confidence in the brand.

Honesty:

The second rule for packaging design is to always follow honesty and truthfulness in advertising your products to the customers. It is quite unfortunate that most of the times brands over exaggerate about their packaged product thus raising the expectations of the customer.

Consequently, when the product is not even one percent close to what they advertised ultimately leads to customer dissatisfaction and decreased sales. Thus, holding on to the basic moral values and principles is meant to bring success to the business in the long run.

Shelf impact:

The products in the grocery store are arranged in rows and columns and thus only the unique and creative design manages to grab the attention of the customer.

It’s amazing to note that at times the most vibrant and colorful packaging goes unnoticed whereas the most basic and simple pops out on the shelf teeming with a plethora of products.

Thus, the third rules guide us to choose the packaging design that stands out in the grocery store. Win-win.

Flexibility:

Your packaging design needs to be enough flexible to accommodate any kind of changes in the future. For example, if you have designed an orange juice bottle and after some time you need to replace it with an apple juice design so it should be a super easy and hassle-free task.

Thus, while finalizing the packaging design the concept of product extension or variation must be kept in mind. Thus, the product packaging looks visually attractive keeping the brand’s reputation and integrity intact.

Creativity:

The fifth packaging rule is to be super creative and imaginative while designing the packaging boxes. It not only makes your brand look different on the retail shelves but readily grabs the attention of the customers. Moreover, if all the brands in the market are following a particular design so try to be a bit different and stylish.

For example, if product photography is quite popular these days so you should go for illustrations. Similarly, if everybody is going for a vertical layout so you can choose the horizontal one. In short, if you want your brand to create a buzz in the market so try to be bold and different rather than following the typical packaging designs.