Driving online sales has become the prime objective of many businesses ever since online retail and e-commerce took a rise in the past year due to the closure of shops and storefronts as a cause of the pandemic. You might be asking why to write about packaging if it is online sales that need to be boosted. That is where our years of retailing and online commerce experience come in. Every business that has been able to convert to a full-blown brand knows what a huge part packaging plays in creating a name for businesses.
Packaging is the biggest branding tool for products of any brand; it is the best screen that the customers get to interact with and know your trade. Here is how to make sure you make no mistakes in ordering this important asset:
There are many reasons products are wrapped in packaging boxes. Some are fragile and need proper protection till they reach their destination, some boxes are meant for advertising and branding purposes, and some use the packaging to increase the shelf life of products. The type of packaging and your investment in it depends on the mentioned question. Packaging that is meant for branding and store display can highly differ in material, design, and strength from packaging that is meant for intact delivery through the mail.
Your packaging needs to fit the product inside like a dress fitting a bride or groom. Any more than that and the customers will for sure come after your business. It is because of the recent global realization of plastic and wastes pollution that businesses are being careful with the trail they leave behind and also why customers are so wary of what they are handed by businesses. Sometimes it is important to protect the fragile items that are going into the packaging boxes, hence keep in mind the extra protective inserts that are going to be used while deciding on the size of your box.
Here is a question, can you use the same packaging for subscription-based business and store shelf retail? The answer is a simple no. when it comes to e-commerce, customers cannot interact with their products before buying so it is crucial to deliver more than 100% when they receive their online orders. One of the best examples of delivering more than 100% is the unboxing phenomenon. Everyone loves an exciting opening of a box that feels like opening a gift from a brand!
Your entire business runs around a budget and everything can have a dedicated part of it. If you choose luxurious packaging for your products, can you afford to pay for other requirements and needs of your business? Everyone wants to keep the prices as low as possible, however, with the increased demand for packaging due to the rise in e-commerce orders, packaging has started to cost a little more than before.
Online shopping has gained more popularity than ever and with the refinement of the system in the past year, it is evident that it is a trend that has come to stay. Since packaging has an important role to play in the execution of retailing plans, it must be given the proper time and scheme to avoid any mistakes.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
