Custom packaging designs play an integral role in branding and packaging storytelling. To stand out in a competitive marketplace, you must make your packaging as attractive as your target audience wants. The packaging design like color, material & structure should match the product theme.
Like the packaging material type and design, the right printing method also plays an important role. You should go for a printing method that best suits other packaging elements. In this blog post, we are going to share with you 4 types of printing you must have an idea about. Keep reading!
Silkscreen printing makes your prints high-quality with precision. It is also known as squeegee printing. The labor used for silkscreen printing is intensive, that’s why it’s an expensive printing method as compared to others. Mostly used for the packaging of fashion industry products.
On cardboard & corrugated packaging materials, flexographic printing is one of the best options. Also known as relief printing. The ink cost or overall printing cost for flexographic printing is comparatively lower as compared to other printing methods.
No extra coating is required for this purpose. Flexographic printing can be done by using a flexible printing plate. Just because of its cost-effectiveness, you can use flexographic printing for a large number of productions.
Digital printing can be done by using the different digital printing options to print design directly onto the packaging material. In this type of printing, a CMYK color scheme is used. When you use digital printing on a large scale, it may create many issues like white lines appearing on the final product. So, it’s more suitable in the short run as the cost per unit is usually high in this.
Retail quality printing by using more than 4 colors, also known as offset printing. Lithographic printing will produce smooth color gradients as compared to other printing methods. This printing option is best for providing detailed graphics and high-resolution prints.
With lithographic printing, you have various choices in the form of images, colors & fonts. One main drawback of lithographic printing is that it is costly.
The following are the 5 effective ways to make your product packaging unique:
Choosing the right printing method for your custom packaging is crucial for achieving the desired look and feel for your product. With numerous options available, understanding the key differences between each can be overwhelming. This blog post gave you a detailed idea about the four essential printing methods: offset, flexography, digital, and screen printing, helping you make an informed decision.