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It is a great challenge for custom packaging manufacturers to create a solution that retains brand recognition whilst producing less waste. The goal is to make a more streamlined and recyclable packaging peak. Although striking this balance is a difficult task to achieve. According to recent findings, customers are progressively favoring minimal and eco-friendly packaging boxes while making their purchasing decisions. Similarly, in line with Nielsen Global Survey on corporate social responsibility, sustainable purchase decisions of 52% of the consumers across the world are influenced by packaging. Also, the study shows that people are more likely to prefer sustainable packaging rather than paying extra for sustainable products.
For all of the above reasons, custom packaging manufacturers are looking for cost-effective packaging. The ultimate goal is to reduce weight, shrink volume, offer a compostable solution but still retaining the product’s recognizability. Let’s see how you can retain the image of your brand:
Always try to avoid the misfires. Sometimes dominant brands also make a mistake in their custom packaging boxes. For example, customers complained about PepsiCo to withdraw the biodegradable bag for US snack Sun Chips because the packet was too loud. Moreover, the brand witnessed a fall in sales by 20% due to an ill-conceived redesign of its Tropicana juice carton. Change is a good thing but too much change not always beneficial. Consumers accredit their favorite products instantly. So use a unique and minimalistic approach to impose a lasting impact.
How your custom packaging boxes will be designed depends on the type and requirements of the product? Your packaging should be functional while being aesthetically pleasing. Today, people are more eco-conscious because of the prevailing environmental degradation. Therefore, use eco-friendly packaging boxes to enhance the purchasing ethos of the brands. All the leading brands are using chemical-free bio-degradable materials to protect the product from harm.
Your custom packaging boxes must offer complete protection to the item to withstand lots of handling during shipment and transportation. Sometimes fence or inserts are added to provide safety to the delicate items. Kraft, cardboard, and corrugated are high-quality materials that can be used to protect the product tuck inside the custom printed packaging boxes.
Shoppers not only look for discreet packaging solutions. They also want to make sure that the packaging is committed to saving the environment. According to the study by Unilever in 2017, one in the five people selects custom printed packaging boxes that are eco-friendlier. So that they clearly made their sustainability credential depicted by their packaging. For example, Ben & Jerry’s has utilized their packaging to promote their pro-environment message into its marketing. The packaging industry still has miles to go in developing more sustainable packaging solutions.
Having an ability to customize packaging boxes in different sizes, shapes and styles, Emenac Packaging fulfills the requirement of customers in lowest rate with flawless printed results. Not only we accept short and long run orders, we also use high quality Cardboard, Kraft and Corrugated materials to give you unrivaled printing and packaging solutions.
